Direct Response TV Commercial (DRTV) - FindIt

What do you do when you can't find the remote control?

• Check around where you usually place it?
• Look under something? 
• Check under the furniture?
• Remove the couch pillows
• Check the kid's toy box
• Ask other people in your home if they know where it is?

Hope you enjoy watching this 60 second short form infomercial production.  You can view more of our commercials here.

Direct Response TV Commercial (DRTV) featuring talking babies

Everyone loves talking baby commercials. The ads are effective because like the GEICO "caveman ads" they bring home the point that the product or service is very easy to use (even a baby can do it). Babies, puppies and kittens attract the TV viewer because they are so cute too. We had a lot of fun shooting this 30 second TV commercial.

Direct Response TV Commercial (DRTV) - Featuring Don Shula for Humana He...

Here is a 30 Second Direct Response TV Lead Generator for Humana Health Care featuring Hall of Fame football coach, Don Shula. Visit http://www.directresponsetv.net to view more Direct Response TV Commercials that we shot and produced.

Direct Response TV Commercial (DRTV) - Hydroxycut Testimonials Infomercial

Here is a 30 second Direct Response TV commercial that we shot for Hydroxycut.

Marcus Productions has a long standing history of success for its clients. Feel free to contact us to discuss your needs. Allow us to make recommendations on what needs to be done, based on our years of success and experience, in the arena of Direct Response. Once we have all of your information, we can estimate production costs for your project.

Will Your Product Sell?

Is it Highly Demonstrable? Is it unique or new? Does it solve a common problem? Does it have mass market appeal? Read what more about what I recommend in an article from Inc. Magazine.

Other infomercial experts seem to agree. Steven Marcus, who has been producing and directing infomercials for over 35 years, says it's all about careful consideration of your costs versus retail price. "The first thing I ask is what your product retails for. If they say $20, and it wholesales for $8, I tell them they're going to lose their shirt on television."

If you want to find out how a consumer feels about a product, go ask them, he says. However, like many aspects of entrepreneurship, you may never really know what you're going to get until you just do it. Steven Marcus recommends a cable test to try out the product's viability.

"We tell clients to do a one-to-two week network cable test, which costs about $20,00 to $30,000. If no one is buying in those weeks, no one is going to buy in four or eight weeks. At the end of that, if you can make a profit, you can roll out." Even if you break even, Marcus considers it a success. "You just need to tweak the offer," he says.

There are even some clever tactics to help the transition from infomercial to retail, says Steven Marcus. "Some people will sell products for $12 to $15 because they're looking to get into retail," he says. "Retailers know that if it's on TV for more than a few weeks it's making money, so the retailers then start calling to get the product. Let's say the [product's inventor] wants to get it in Walgreens or Walmart. They'll buy airtime in the home town of the corporate headquarters where the buyers can see it. And they see it on the air for a while, and they track down the guy with the product."

Direct Response TV Commercial (DRTV) - Liberty Medical Catheter

Here's a 60 Second Direct Response TV Lead Generator commercial that we shot for Liberty Medical.

With over 20 years of Direct Response Marketing and Advertising experience, we will educate you on just about every facet of Direct Response Television Marketing. We can provide a wide range of marketing skills and a lifetime of experience that will save you time and money on your campaign. We work with clients of all sizes and sectors.


Please visit our Direct Response TV website for more information.

Direct Response TV Commercial (DRTV) - AB Dialer

Here is a 2 minute Direct Response Short Form TV Commercial that we did for AB Dialer. AB Dialer uses Ideal Resistance Symmetry, allowing you to dial up your resistance with its patented coil technology by simply turning the tension dial. It only takes 15 minuted per day to see results.